Therapy & Professional Training Services in Birmingham
We are a five-star psychology enterprise based in Birmingham city centre’s Jewellery Quarter, offering in-person and online counselling sessions and professional training.
Learn to work, love, play, and feel better with Openforwards CBT & Counselling. For people who want to build long-lasting health and well-being.

Founded in 2016 by Jim Lucas, the Openforwards team of psychologists gets to the root of your problems quickly, so you can start building the necessary skills to ease your distress.
Openforwards is different from your average counselling service in that we go further and give you more. We don’t just sit back and listen; we teach you the practical steps to progress.
With decades of experience, we go beyond conventional wisdom to teach powerful coping strategies that last a lifetime.
When you work with us, we guarantee that you’ll feel supported, and we promise to stick with you, nudging you in the right direction so that you can persevere and stay on track.
Having won awards for the best Cognitive Behavioural Therapy service in the West Midlands and the most innovative business in psychological healthcare, our founder is on a mission to help people transform their lives.



Jim has spoken at:
Media Kit coming soon
Who is Jim Lucas, really?
Here is Jim’s story in his own words.
I’m Jim Lucas, and I live and work in Birmingham, UK.
I am a man in midlife who loves to learn and go on new adventures with fellow travellers.
I love helping people develop as a Cognitive Behavioural Therapist and ACT Trainer.
My career started young, so I’ve developed the expertise to help many people.
Using the skills I learned as a therapist, I’ve improved my life significantly (after thinking, “it will never work for me”).
I’ve helped 1000s of people transform their lives (after thinking, “I’ll never be able to help them”).
I’ve taught 1000s of therapists how to effectively do Cognitive Behavioural Therapy and Acceptance and Commitment Therapy (after thinking, “I’ll never be as good as my teachers”).
More recently, I’ve decided to do less therapy and more teaching. I decided to grow my team and give them my trust to care for people who want our help. Our therapists have knowledge, qualifications and skills in evidence-based therapies.
I am delighted to say that we consistently receive positive feedback from our therapy clients and trainees.
Would you like to work with us?
Get in touch
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